StayinFront has designed and developed various add-in modules to enhance the features and functionality of the standard StayinFront CRM system.
Key Account ManagementStayinFront Key Account Management provides a basis for implementing a strategic approach to managing high value customers, helping them mature into long term business partners.
StayinFront's Key Account Management module helps sales and marketing departments in supporting the 80/20 rule, helping them manage programs for the 20% of customers that form 80% of business. Many industry standards recommend no more than 2-4 accounts per sales professional, targeting less than 10% of a client base for serious key account success.
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Features
Qualification Functions
Analyzes the individual degree of "customer fit" into an ideal client target
group.
Buying Group Information
Identifies and evaluates buying groups within client organizations including
competitive analysis, purchase potential, decision making processes and strategic
partnerships.
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Relationship Strength Analysis
Helps define and analyze the current strength and direction of your client relationships.
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Key Performance Indicators
Helps sales professionals monitor progress with performance benchmark information,
including comparisons of potential vs. actual results.
Benefits
Identify Gaps
Client behavior may not always reflect what they need or want. A minimalist
strategic selling program provides the opportunity to understand where the
gaps are and adjust corporate strategies accordingly.
Gain More Time to Look Around
Break the "fire fighting" cycle for key accounts. Gather intelligence on organizational structure, individual roles, responsibilities and competitor data, increasing the value of data contained in StayinFront CRM.
Tailor Individual Offerings
Understanding a client's business related problems presents the opportunity to tailor individual offerings. Manage, record and analyze CRM activities as they pertain to individual accounts.
Improve Forecasting
Gain a better understanding of client needs for more accurate forecasting.
Applications
- StayinFront Key Account Management
- StayinFront Key Account Relationship Building
- StayinFront Key Performance Indicator Reporting
